Aastha, Plot # 49, Sector-7, Koparkhairne, Navi Mumbai, Maharashtra, India 400709
Fostering Community Trust
Fostering Community Trust
INDUS IMAPCT along with AFPRO initiated a project “Kartavya– Responsible Consumption of Alcohol” in 10 selected villages of Ludhiana, Punjab as a pilot. Under this program our team spread awareness within the rural communities of Ludhiana about the implications of excessive alcohol consumption. The program fosters behavioral changes that prioritizes individual, family, and community well-being about the effects of irresponsible consumption of alcohol. This project was supported by United Breweries Limited.
The program’s primary objective was to facilitate an informed understanding within the rural communities of the selected villages of Ludhiana, Punjab about the implications of excessive alcohol consumption. The program aimed to create awareness about the importance of moderation in alcohol intake and to foster a behavioral change that prioritizes individual, family, and community well-being.
Research Methodology
- Application of Quantitative Techniques : The quantitative study was used to assess the impact of alcohol consumption in 10 villages of Ludhiana through Questionnaires at
Digital Interface. This helped in getting quantifiable information. - Application of Qualitative Techniques : Platforms like Goodday was used for planning a clear timeline, and breaking down activities into manageable phases which was easily accessible for all stakeholders. Various tools were used to create quality content.
Approach
1. Baseline Survey through Mobile App.
2. Content Curation like Brochures & Manuals.
3. Train the Trainers, Seminars, Awareness & Behavioural Trainings.
4. Endline Survey and Impact Assessment.
Thematic Area
1. Recognize and Reflect
2. Know Your Drink
3. Responsible Consumption
4. Together Towards Moderation
5. Constructive Conversations
6. Developing Role Models
7. Community Spirit: Fostering Responsible Consumption
Direct Beneficiaries Covered – 863 Direct Beneficiaries
Key Stakeholders
UBL (United Breweries Limited)
AFPRO
Indus Impact Consulting LLP
863 community members engaged
Dayanand Medical College & Hospital Psychiatry Civil Hospital
Jagraon (Ludhiana, Punjab)